Choosing the web address is something every aspiring blogger, online entrepreneur, or small business owner has to do. This seemingly simple task actually holds the key to the future success of your site. If you mess up the URL of your website, then you risk attracting traffic to your site. Web addresses cannot be changed, even slightly, if you don’t like it anymore. With that in mind, here is a list of questions to ask and make sure you have chosen the correct web address for your website:
Is It Short and Simple?
Before you go for domain name registration, ask yourself if the URL name you have chosen is short and simple. This is known as the KISS test (Keep It Simple, Stupid). The idea is to make the web address as minimal as possible so people remember to type it in. Never create long and complicated web addresses. It won’t make your site stand out. Look at the URLs of the most famous sites on the net, like Google and Amazon. They have very short, one-word web addresses that are easy enough to remember even for a child. This is the gold standard in creating a URL.
Does It Have a Bizarre Extension?
The domain extension is the .com that comes at the end. Most websites use .com, .org, or .net as extensions. These are commonly used and are very easy to remember. However, there are loads of other domain extensions sites can use, like .biz or .people. It may sound unique to use one of these obscure extensions. However, don’t. People will very likely not remember it and will get directed to a dead link. So use a common extension appropriate for the purposes of your site.
Is the Main Keyword Included?
For business websites, it’s common to have a main keyword that the digital marketing campaign is built around. This keyword should ideally be included in the URL, so it’s easy for search engine algorithms to index your website. However, the keyword should be organically inserted to the URL, so it sounds natural. Don’t force in a long or misspelled keyword.
Does It Have Numbers or Hyphens?
Numbers and hyphens are a big no-no in URLs. Sometimes, numbers are inevitable for websites, such as in the case of 123cards or 1-800-Flowers. It may be all right to include the numbers if your brand has them in the name. However, the practise in general is discouraged because numbers make URLs complicated and hard to remember. The same goes for hyphens. People might not remember where a hyphen might come in. So, keep the URL name in a singular word without numbers, hyphens or similar characters.
Does It Have Other Variations?
Always check whether the URL you choose have other variations due to misspellings or different ways of writing. For example, amazon.com has a common variation amzn.com. Both thenewyorktimes.com and nytimes.com refer to the same newspaper. These variations can make it difficult to promote your site online. A spurious party could easily set up a scam site using a slight variation of your brand or company name. Therefore, it’s highly encouraged to purchase various misspellings of your site. Amazon has purchased the domain amzn.com and now if someone accidentally types it into a browser, the URL is automatically redirected to the correct amazon.com.
Whether you have chosen the right URL and Right web hosting will depend on the answers you give to the above questions. Hopefully, now you know how to get it right.